The Chinese Communist Party theoretical magazine QIUSHI named the Labuba doll as one of the symbols of the growing global influence of Chinese developments. The article emphasizes that the brand, created by Hong Kong designer Long Jiasheng and launched into mass production by Pop Mart, clearly demonstrates a high level of innovation, covering all stages — from idea and design to logistics and sales. According to the authors, China is increasingly moving from the "Made in China" model to the "Created in China" model.
QIUSHI also points to the success of other Chinese projects, such as the video game Black Myth: Wukong and the artificial intelligence DeepSeek, which, together with designer toys, are shaping China's image as a new "incubator of global innovation." Experts emphasize that the growing number of recognizable Chinese brands is the result of strategic investments in original ideas and the development of the creative industry.
According to industry experts, Labubu and other designer dolls from China are no longer just toys, but elements of youth fashion and pop culture. Their popularity is reinforced by thoughtful marketing — collectible dolls are sold in "closed" boxes, which increases interest and encourages repeat purchases. Thanks to the fast production chain and international aesthetics, such brands are becoming competitors to global franchises, following the strategy laid down by the Japanese Hello Kitty.
